7 Magento SEO Tips to Get High Ranking |
Posted: March 9, 2018 |
SEO is an extremely influential factor in any online store’s success. Simply, the better SEO you’ve done for your eCommerce business, the more web traffic you will get. Contrary to SEO for a non-eCommerce website, SEO for eCommerce is somewhat more extensive and strenuous. A Magento SEO company can assist you in taking the right SEO steps for succeeding in your eCommerce endeavor using the Magento content management system. Anyway, if you wish to take on the Magento SEO task on your own, here are 7 SEO tips to get high ranking using Magento: 1) Update to the Latest Version of Magento Platform - In order to enhance search engine optimization for Magento, the very first thing that you need to do is to upgrade to the latest available version of Magento. Every latest version of Magento not only fits perfectly with the latest SEO conventions but also offers enhanced security and bug fixes. 2) Clean URLs - To enhance Magento SEO, you need to clean your URLs, i.e. ensure the URLs of your website are free from any kind of codes. Here’s how to do it: You can also clean URLs from the Search Engine Optimization menu. Simply turn Server URL Rewrites to Yes. If you find the task too much or not worth your time then you can go for any Magento SEO company to get the job done. 3) Use Proper Keywords - As Magento is specifically designed for eCommerce websites, it features default sample content for product title and description of a webpage. You need to edit it to enhance your search engine optimization. You can change it for any webpage by visiting Configuration->Design->HTML Head. While entering meta title and description for a webpage, ensure that you add the targeted keyword and make it unique. 4) Optimize Product Images - eCommerce sites are full of product images. These are important for letting the customers know each visual detail of the product they are paying for. Here are some effective ways, used by Magento experts, to optimize product images: 5) Avoid Duplicate Content - Google Search, as well as other prominent search engines, don’t prefer sites with duplicate content. Moreover, duplicate content is a common issue with eCommerce websites. Unlike other CMSs (Content Management Systems), Magento offers a built-in option to deal with the issue. To use it: 6) Modify Robots.txt File - Magento adds a robots.txt file to a site. It disallows search engines to index the website. The feature is helpful when your website is under construction. Therefore, ensure to change the file right after your website goes live. Here’s what you need to do: If you find all these tasks to be daunting, you might like to go for a Magento SEO Company to get them done effectively.
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