App Store vs Google Play Store Top Reasons to Make an IOS App |
Posted: May 22, 2019 |
When it comes to choosing an ideal platform for mobile application development, you often face the dilemma in choosing between iOS and Android for your business. There are countless debates among app developers, businesses or end users with regard to picking the ideal platform for iOS app development/ Android development. Android very well leads the app development market and iOS occupies the second position. But iOS apps very well lead Android, when it comes to revenue generation. Many businesses do prefer iOS apps over Android to drive bigger business opportunities and revenue generation. Apart, let’s take a look at the factors that drive businesses chose iOS apps over Android. Top Reasons to Make iOS Apps for Business User Experience: There is no store or OS that can beat Apple or OS when it comes to user experience. Apple is far superior and its intuitive OS offers a smooth and flawless experience to its users. The technology is constantly evolving and the community is constantly innovating for a smooth and flawless experience. Visibility: It is an important feature in the generation of revenue and is critical for app success. The App Store certainly gains an upper hand, as it is beneficial to the developers and grants increased visibility than Google Play or for that case any store. Even though the approval process in the App Store in quite tedious, once the apps bypass the complicated procedure they stand a very good chance of being promoted across multiple channels. Some of them include the apps getting featured on popular categories, App of the week and so on. Image Gallery: The image gallery is by far the most important element of the page. In the app store, the exploring visitors are more likely to interact with the images as they lie in the first fold itself. It is not the case with Google Play, where images reside in the second fold, and it is estimated that the users are 27% less likely to explore the images when it comes to Google Play. Security: Apple maintains strict security guidelines and makes sure only quality apps are allowed into the App Store. On the other hand, Google lags way behind and as such there are many low-quality apps present in the Google Play Store. Every app developed by the iOS app developers that reach the App Store is carefully reviewed as per the guidelines and receives an Apple rating. As such, the approval process of apps takes more than a week and only high-quality apps make their way into the App Store. Revenue Generation: There is no beating App Store when it comes to revenue generation. Hands down App Store is superior in this aspect compared to Google Play. The mind-blogging numbers justify it and make it a curious case for businesses. If you take a look at the revenue figures for the third quarter in 2018, Apple has clearly dominated Google. The App Store earned nearly 93% more than the Google Play in the same period. It makes a very clear case for businesses to opt for App Store for better revenue. Easy Fragmentation: The Android platform is saturated as many players continue to enter the platform with multiple brand names. As such, the android app developers must make sure the apps are compatible with multiple brands of mobile with different functionalities. It would involve spending more amount of money and time to develop apps that works smoothly on numerous Android devices. It is not the case, when it comes to Apple, as there is the involvement of only a single brand. The company makes quick iterations and the immediate implementation of release cycles so that the devices stay updated with the latest iOS version across all the devices. Reduced Marketing Costs: The ultimate objective of any businesses is earn a decent ROI on the developed apps. Although, many are of the notion of hiring an iOS app developer is expensive, it is not actually true. In reality, the businesses can meet the marketing objectives at a much-reduced cost. Further, the user conversion rate is literally higher when it comes to targeting prospects. Less Concerned with the Software Update: An update to the new Operating system makes the difficult for the Android app developers. For an optimised user experience of the newer version, the developers need to quickly fix bugs and any potential crashes. As such, the developers have to invest a greater amount of time in reinforcing apps for the new operating system. In the case of Apple, moving to a new operating system is a lot easier, because users take less time to migrate to the newer version. Secure Transactions: In the digital era, where fraudulent transactions is a common phenomenon, App Stores ensure only secure transactions. In the modern era, with the emergence of e-commerce platforms, a major chunk of the population prefer to shop online. iPhone apps ensure only secure in-app purchases and app-based transactions. The financial information of the customer is safe and iOS apps account for safe and secure transactions. Concluding Remarks So, this sums up the article and offers a clear picture of the benefits associated with iOS app development over Android. Hence, without any second thoughts, you can approach the best iOS app development company for developing high performing and secure iPhone apps that help you realise your organisation goals.
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